- Spend (7d)
- $8,581▲ 2.4%
- Paid installs (7d)
- 3,141▲ 2.1%
- CPI, paid (7d)
- $2.73▲ 0.4%
vs previous 7d
Campaigns
Spend, results and verdicts by platform and campaign.
8 set to run
- Spend (7d)
- $3,914▲ 1.4%
- Installs (7d)
- 1,077▼ 1.4%
- CPI (7d)
- $3.63▲ 2.5%
Wasteful
- Spend (7d)
- $2,295▲ 2.3%
- Installs (7d)
- 1,027▲ 4.5%
- CPI (7d)
- $2.23▼ 2.2%
Efficient
- Spend (7d)
- $1,476▲ 3.4%
- Installs (7d)
- 836▲ 3.5%
- CPI (7d)
- $1.77→ 0.0%
Efficient
- Spend (7d)
- $895.88▲ 6.3%
- Installs (7d)
- 201▲ 3.6%
- CPI (7d)
- $4.46▲ 2.5%
Wasteful
Cross-platform comparison: Each platform’s own count — not a common basisNot like for like
Platforms count conversions differently (windows, view-through, modeling), so this comparison favors the most generous counter. Loop lowers its confidence and caps budget moves.Judged on CPI. 20% of iOS installs are SKAN/ATT-modelled, so CPI is an estimate. Spend is exact. Data quality →
Campaigns
Every change is confirmed before it's applied.
| Verdict (90d) | Actions | ||||||
|---|---|---|---|---|---|---|---|
| Set to run | $341.00 | $2,241.40 | 613 | $3.66 | WastefulHow the cap was set | ||
| Set to run | $165.00 | $1,010.94 | 426 | $2.37 | Efficient | ||
| Set to run | $105.00 | $661.51 | 38 | $17.41 | WastefulConversion rate | ||
| Set to run | $187.00 | $1,191.29 | 400 | $2.98 | Middling | ||
| Set to run | $105.00 | $706.04 | 266 | $2.65 | Middling | ||
| Set to run | $61.00 | $397.33 | 361 | $1.10 | Efficient | ||
| Set to run | $231.00 | $1,476.27 | 836 | $1.77 | Efficient | ||
| Set to run | $132.00 | $895.88 | 201 | $4.46 | Wasteful | ||
| Paused | $0.00 | — | — | — | — | ||
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $2,241.40
- Installs
- 613
- CPI
- $3.66
- Daily budget
- $341.00
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $1,010.94
- Installs
- 426
- CPI
- $2.37
- Daily budget
- $165.00
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $661.51
- Installs
- 38
- CPI
- $17.41
- Daily budget
- $105.00
- Set to runVerdict (90d)Middling
- Spent (7d)
- $1,191.29
- Installs
- 400
- CPI
- $2.98
- Daily budget
- $187.00
- Set to runVerdict (90d)Middling
- Spent (7d)
- $706.04
- Installs
- 266
- CPI
- $2.65
- Daily budget
- $105.00
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $397.33
- Installs
- 361
- CPI
- $1.10
- Daily budget
- $61.00
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $1,476.27
- Installs
- 836
- CPI
- $1.77
- Daily budget
- $231.00
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $895.88
- Installs
- 201
- CPI
- $4.46
- Daily budget
- $132.00
- Paused
- Spent (7d)
- —
- Installs
- —
- CPI
- —
- Daily budget
- $0.00
Running ads
8 checked · 0 need more data · 1 to act on · 4 fine · 2 proposed · 1 held for a test
- Meta_iOS_Broad_USMeta AdsHeld — test running
- GAds_App_Android_GlobalGoogle AdsRaise proposed
- US_Generic_LearnSpanishApple AdsNothing to change
- Meta_Android_EU_AdvantagePlusMeta AdsNothing to change
- JP_Generic_EnglishAppApple AdsNothing to change
- Meta_iOS_Retargeting_LapsedMeta AdsAct on this
- TikTok_Spark_Creators_USTikTok AdsCut proposed
- US_Brand_ExactApple AdsNothing to change
1 paused or archived campaign not checked.