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Kitefin

Changes: Preview — nothing changes in ad accountsGo live 0/3
Through Oct 17 · Times in UTC

September: ad spend $37k, net proceeds $42k (revenue ÷ ad spend 1.13×). Loop made no suggestions.

Spend
$8,581Spend trend
▲ 2.4%vs previous 7d
Paid installs
3,141Paid installs trend
▲ 2.1%vs previous 7d
CPI
$2.73CPI trend
▲ 0.4%vs previous 7d
Net proceeds
$10kNet proceeds trend
▲ 8.4%vs previous 7d
Revenue ÷ ad spend
1.21×Revenue ÷ ad spend trend
$1.21 of revenue per $1 of ad spend
Includes organic and renewals; it doesn't show cause and effect.
▲ 5.8%vs previous 7d
Purchases 157 · Cost / purchase $54.65
Trials 605
Tested lift
  • Apple Ads: +14% incremental · MMM
Tests →

Needs you (3)

Showing 2 of 3
Open the queue →
Lower TikTok Ads budget−$41.06/day · −$1,232/mo−65 installs/wkmodeled
Raise Google Ads budget+$46.02/day · +$1,381/mo+179 installs/wkmodeled

1 more waiting in the queue →

Loop impact (7d)

Nothing approved yet. Approved changes and their results show here.

By platform (7d)

All campaigns →
PlatformSpendInstallsCPITrendVerdict (90d)Status
Meta Ads$3,913.851,077$3.63Meta Ads spend trendWastefulImported
Apple Ads$2,294.661,027$2.23Apple Ads spend trendEfficientImported
Google Ads$1,476.27836$1.77Google Ads spend trendEfficientImported
TikTok Ads$895.88201$4.46TikTok Ads spend trendWastefulImported
Data quality · 4 notes
  • SKAN/ATT probabilistic attribution is shown with its uncertainty
  • The install denominator is the platform's own number — nothing checks it
  • CPI needs no per-user attribution — but the install count is still modelled
  • Purchase counts are as reported by the channel (no reconciliation configured)

Recent changes

Times in UTC
Audit log →
Test started: A/B · TikTok Ads
Oct 9
Test started: geo holdout · Meta Ads
Sep 29
Measurement concluded: incrementality · Apple Ads
Sep 13