Insights
How far to trust the numbers, revenue against spend, and the store page.
App revenue
One source at a time. Automatic daily sales are Apple's next-day estimates; imported proceeds are what you uploaded. They are never added together.
Oct 11 – Oct 17 · Ad spend: $8,581
Same calendar dates as the selected ad-spend period. Apple reports use Pacific Time; ad sources may use a different timezone. These totals are not campaign ROAS or profit. The current-day Apple report is not yet available.
No automatic revenue source is connected. Ask a workspace admin to connect App Store Connect.