Insights
How far to trust the numbers, revenue against spend, and the store page.
App revenue
One source at a time. Automatic daily sales are Apple's next-day estimates; imported proceeds are what you uploaded. They are never added together.
Ad spend and proceeds
Compare imported proceeds with ad spend. The totals depend on the source dates, coverage and currencies; they do not show cause and effect.
Period compared: Jun 20 to Oct 17 · currency USD
Proceeds from: Kitefin. Ad spend: all apps combined — ad spend rows do not say which app they were for, so they are not split by app.
Proceeds source: App Store Connect, Google Play · proceeds dates: Japan time (UTC+9) calendar day · ad spend dates: UTC calendar day
Imported proceeds count days in Japan time (UTC+9); ad spend here counts days in UTC. The same date covers hours a few apart, so a day's totals can include part of the day next to it.
| Ad spend (all apps combined) | $138,687.90 |
| Gross proceeds | $205,048.51 |
| Refunds | − $3,761.00 |
| Store and payment fees | − $30,193.24 |
| Net proceeds | $171,094.27 |
Proceeds are the amounts in the imported source report, not money received in the bank.
Every day in this period has rows on both sides, and every amount was converted to USD.