Insights
How far to trust the numbers, revenue against spend, and the store page.
Installs no ad platform claims. Not the same as organic.
unattributed 0%Unattributed installs (7d)
0
0% of the 4,315 the ad platforms counted. No ad platform claims them.
Installs (7d)
4,315
The ad platform's own reported count
Claimed by a channel
3,141
The ad platform's own reported count · 1,174 more labelled Organic
Where the installs the store counted came from
Only channels a source actually reported appear here, from the ad platforms. The remaining 0 installs have no channel attached to them.
1,174 installs
1,077 installs
1,027 installs
836 installs
201 installs
ASO listing measurement
Listing metrics (impressions, Product Page CVR, keyword rank, CVR by CPP, PPO) are not connected yet.
No ASO listing source connected
We do not show demo numbers. Connect App Store Connect (Analytics), or add an ASO section to your daily report, and the metrics below fill in with real data.
Impressions / Product Page viewsExposure. The result of keyword rank x search volume.
Product Page CVR (views to installs)The point of PPO: more installs from the same traffic.
Keyword rank (by intent cluster)Rank trend for core, feature and conquesting terms.
CVR by Custom Product PageHow intent-specific landing pages perform against the default.
PPO significance (A/B)Whether a variant actually won, with a significance test.
App Store traffic shareSearch vs browse share of acquisition over time.
Keyword rank
Keyword rank is not in the App Store Connect API. Import a CSV from AppTweak, Sensor Tower or similar to fill this in.
No keyword-rank source connected
Import a keyword-rank CSV (date,keyword,rank,popularity) from AppTweak, Sensor Tower, App Radar or similar under Connections, and rank trends by intent cluster appear here.
Unattributed is not organic
The 1,174 installs labelled Organic above are the ad platforms's own classification. The installs no channel claims are a separate remainder: they may come from search, browse, word of mouth, or ads that reported late — this data cannot tell them apart. Connecting listing measurement is what makes that question answerable.
Draft ASO and CPP copy in Creatives →