ガイド
Guides
どれも、エンジンが数値をもとに動く前に正しく押さえる必要があった計算です。ソフトウェアを買う人ではなく、レポートを読む人のために書いています。
ガイドの本文は英語のみで公開しています。
- How long to run a campaign before you can judge itThree thresholds decide whether a campaign's numbers can be read yet — and a spend threshold alone stops good campaigns on day one.
- Your ad platform and the app store report different install countsThe platform and the store both count installs, and both are right. Which one belongs in the denominator of your cost per install.
- Why ad spend in two currencies cannot be added upTwo ad accounts, two currencies, one total — a sum of different units. Converting afterwards does not repair the number.
ワークスペースを作るエンジンはこれらのルールで動いています。