Guides

Guides

Every one of these is arithmetic we had to get right before the engine could act on a number. They are written for the person holding the report, not for the person buying software.

• Ad accounts over MCP: connect Claude to your Apple, Google, Meta and TikTok campaignsPoint Claude at your ad accounts: read spend, installs and the inbox, and draft changes that a person approves.
• Apple Search Ads tools compared: free tiers, percentage pricing, and who does the workSpend-capped free tiers or a share of managed spend — what each pricing page says, and which fits your spend and your team.
• Apple Search Ads automation: when to change budgets, pause, and add negativesBudget cuts, pauses and negative keywords for Apple Ads, each made only once the range of the cost says so — and the limits around them.
• How long to run a campaign before you can judge itWhether there is enough to judge a campaign yet depends on how many typical results' worth it has spent — not on days or a fixed result count.
• Your ad platform and the app store report different install countsThe platform and the store both count installs, and both are right. Which one belongs in the denominator of your cost per install.
• Why ad spend in two currencies cannot be added upTwo ad accounts, two currencies, one total — a sum of different units. Converting afterwards does not repair the number.
• Apple Ads Campaign Management API v5 shuts down on January 26, 2027: what changes in the Platform APIv5 stops on January 26, 2027. What we found moving our own connector to the Platform API — including where the docs were wrong.
• Apple Ads API authentication: the client secret, the access token, and the errors in betweenFrom an empty Apple Ads account to a working API request — the client secret's claims, the token call, and why invalid_client is usually the signature.
• Apple Ads API v5 check: paste your code, see every call that stops on January 26, 2027Paste the code that calls Apple Ads and see each v5 call with what it becomes in the Platform API. Runs in your browser.