Kitefin
Changes: Preview — nothing changes in ad accountsGo live 0/3
Through Nov 11 · Times in UTC
November to date: ad spend $13k → 4,907 paid installs ($2.72 CPI). Loop proposed 3, you approved 0.
Spend
$8,581
▲ 2.4%vs previous 7d
Paid installs
3,141
▲ 2.0%vs previous 7d
CPI
$2.73
▲ 0.4%vs previous 7d
Purchases 158 · Cost / purchase $54.31
Trials 605
Needs you (3)
Showing 2 of 3
Lower TikTok Ads budget−$41.06/day · −$1,232/mo−65 installs/wkmodeled
Raise Google Ads budget+$46.02/day · +$1,381/mo+179 installs/wkmodeled
Loop impact (7d)
Nothing approved yet.
By platform (7d)
| Platform | Spend | Installs | CPI | Trend | Verdict (90d) | Status |
|---|---|---|---|---|---|---|
| Meta Ads | $3,913.85 | 1,074 | $3.64 | Wasteful | Imported | |
| Apple Ads | $2,294.66 | 1,029 | $2.23 | Efficient | Imported | |
| Google Ads | $1,476.27 | 836 | $1.77 | Efficient | Imported | |
| TikTok Ads | $895.88 | 202 | $4.44 | Wasteful | Imported |
Data quality · 4 notes
- SKAN/ATT probabilistic attribution is shown with its uncertainty
- The install denominator is the platform's own number — nothing checks it
- CPI needs no per-user attribution — but the install count is still modelled
- Purchase counts are as reported by the channel (no reconciliation configured)
Recent changes
Times in UTC
Test started: A/B · TikTok AdsNov 3
Test started: geo holdout · Meta AdsOct 24
Measurement concluded: incrementality · Apple AdsOct 8