Kitefin
Changes: Preview — nothing changes in ad accountsGo live 0/3
Through Oct 17 · Times in UTC
October to date: ad spend $20k, net proceeds $24k (revenue ÷ ad spend 1.20×). Loop proposed 3, you approved 0.
Spend
$36k
▼ 0.8%vs previous 30d
Paid installs
13,197
▼ 2.9%vs previous 30d
CPI
$2.74
▲ 2.2%vs previous 30d
Net proceeds
$43k
▲ 1.5%vs previous 30d
Revenue ÷ ad spend
1.18×
$1.18 of revenue per $1 of ad spend
Includes organic and renewals; it doesn't show cause and effect.
▲ 2.3%vs previous 30d
Purchases 640 · Cost / purchase $56.40
Trials 2,424
Needs you (3)
Showing 2 of 3
Lower TikTok Ads budget−$41.06/day · −$1,232/mo−65 installs/wkmodeled
Raise Google Ads budget+$46.02/day · +$1,381/mo+179 installs/wkmodeled
Loop impact (30d)
Nothing approved yet. Approved changes and their results show here.
By platform (30d)
| Platform | Spend | Installs | CPI | Trend | Verdict (90d) | Status |
|---|---|---|---|---|---|---|
| Meta Ads | $16,575.71 | 4,587 | $3.61 | Wasteful | Imported | |
| Apple Ads | $9,643.37 | 4,273 | $2.26 | Efficient | Imported | |
| Google Ads | $6,200.87 | 3,512 | $1.77 | Efficient | Imported | |
| TikTok Ads | $3,675.72 | 825 | $4.46 | Wasteful | Imported |
Data quality · 4 notes
- SKAN/ATT probabilistic attribution is shown with its uncertainty
- The install denominator is the platform's own number — nothing checks it
- CPI needs no per-user attribution — but the install count is still modelled
- Purchase counts are as reported by the channel (no reconciliation configured)
Recent changes
Times in UTC
Test started: A/B · TikTok AdsOct 9
Test started: geo holdout · Meta AdsSep 29
Measurement concluded: incrementality · Apple AdsSep 13