Kitefin
Changes: Preview — nothing changes in ad accountsGo live 0/3
Through Oct 17 · Times in UTC
October to date: ad spend $20k, net proceeds $24k (revenue ÷ ad spend 1.20×). Loop proposed 3, you approved 0.
Spend
$106k
Previous 90d is only partly recorded, so it is not compared
Paid installs
39,569
Previous 90d is only partly recorded, so it is not compared
CPI
$2.68
Previous 90d is only partly recorded, so it is not compared
Net proceeds
$128k
Previous 90d is only partly recorded, so it is not compared
Revenue ÷ ad spend
1.21×
$1.21 of revenue per $1 of ad spend
Includes organic and renewals; it doesn't show cause and effect.
Previous 90d is only partly recorded, so it is not compared
Purchases 1,875 · Cost / purchase $56.55
Trials 7,308
Needs you (3)
Showing 2 of 3
Lower TikTok Ads budget−$41.06/day · −$1,232/mo−65 installs/wkmodeled
Raise Google Ads budget+$46.02/day · +$1,381/mo+179 installs/wkmodeled
Loop impact (90d)
Nothing approved yet. Approved changes and their results show here.
By platform (90d)
| Platform | Spend | Installs | CPI | Trend | Verdict (90d) | Status |
|---|---|---|---|---|---|---|
| Meta Ads | $50,121.87 | 13,872 | $3.61 | Wasteful | Imported | |
| Apple Ads | $28,842.51 | 12,764 | $2.26 | Efficient | Imported | |
| Google Ads | $18,722.38 | 10,412 | $1.80 | Efficient | Imported | |
| TikTok Ads | $8,349.79 | 2,521 | $3.31 | Wasteful | Imported |
Data quality · 5 notes
- This period holds 77% of your recorded ad spend.
- SKAN/ATT probabilistic attribution is shown with its uncertainty
- The install denominator is the platform's own number — nothing checks it
- CPI needs no per-user attribution — but the install count is still modelled
- Purchase counts are as reported by the channel (no reconciliation configured)
Recent changes
Times in UTC
Test started: A/B · TikTok AdsOct 9
Test started: geo holdout · Meta AdsSep 29
Measurement concluded: incrementality · Apple AdsSep 13